The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper

CiNii Available at 4 libraries

Bibliographic Information

Title
"The effects of price-comparison advertising on buyers' perceptions of acquisition value and transaction value : working paper"
Statement of Responsibility
Dhruv Grewal, Kent B. Monroe, R. Krishnan
Publisher
  • Marketing Science Institute
Publication Year
  • 1996
Book size
28 cm

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Notes

References: p. 29-34

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Details 詳細情報について

  • CRID
    1130282268677854720
  • NII Book ID
    BA34165628
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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