Retail internationalization in emerging countries : the positioning of global retail brands in China
Bibliographic Information
- Title
- "Retail internationalization in emerging countries : the positioning of global retail brands in China"
- Statement of Responsibility
- Karin Pennemann
- Publisher
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- Springer Gabler
- Publication Year
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- c2013
- Book size
- 21 cm
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Notes
Originally presented as the author's thesis--Universität Trier, 2013
Includes bibliographical references (p. 139-161)
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Details 詳細情報について
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- CRID
- 1130282268683209344
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- NII Book ID
- BB13216783
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- ISBN
- 9783834944917
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- LCCN
- 2012955247
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- Web Site
- https://lccn.loc.gov/2012955247
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Wiesbaden
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- Classification
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- SG: 650
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- Subject
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- FREE: Branding (Marketing)
- FREE: Brand name products
- FREE: Marketing
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- Data Source
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- CiNii Books
