Strategic marketing management : planning and control
CiNii
Available at 8 libraries
Bibliographic Information
- Title
- "Strategic marketing management : planning and control"
- Statement of Responsibility
- Helen Meek, Richard Meek and John Ensor
- Publisher
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- Butterworth-Heinemann
- Publication Year
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- 2001-
- Book size
- 30 cm
- Series Name / No
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- 2001-2002
- 2002-2003
- 2003-2004
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Notes
Vol. 2003-2004 by Helen Meek, Richard Meek
Includes index
"Published on behalf of the Chartered Institute of Marketing"--T.p. of v. 2001-2002
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Details 詳細情報について
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- CRID
- 1130282268694044160
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- NII Book ID
- BA58753642
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- ISBN
- 0750653132
- 0750657103
- 0750659653
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- Text Lang
- en
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- Country Code
- uk
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- Title Language Code
- en
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- Place of Publication
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- Oxford
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- Classification
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- DC21: 658.802
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- Subject
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- LCSH: Marketing -- Management
- LCSH: Strategic planning
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- Data Source
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- CiNii Books