The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies

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Bibliographic Information

Title
"The marketing controller concept : an inquiry into financial/marketing relationships in selected consumer companies"
Statement of Responsibility
Sam R. Goodman
Publisher
  • Marketing Science Institute
Publication Year
  • 1970
Book size
28 cm

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Notes

"Summary of the highlights of a doctoral thesis prepared for the New York University Graduate School of Business Administration"

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