Consumerism and advertising : a U.S. management perspective

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Bibliographic Information

Title
"Consumerism and advertising : a U.S. management perspective"
Statement of Responsibility
by Stephen A. Greyser & Steven Diamond
Publisher
  • Marketing Science Institute
Publication Year
  • 1976
Book size
28 cm

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Notes

"Papaer published in Advertising Quarterly no.47, Spring 1976"

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Details 詳細情報について

  • CRID
    1130282268764761344
  • NII Book ID
    BA13963019
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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