Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961

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Bibliographic Information

Title
"Is there a "consumer generation gap?" : a report on exploratory interviews with college seniors of 1971 and graduates of 1961"
Statement of Responsibility
by William G. Capitman and Scott Ward
Publisher
  • Marketing Science Institute
Publication Year
  • 1971
Book size
28 cm

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Notes

"P-74"

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Details 詳細情報について

  • CRID
    1130282268817229056
  • NII Book ID
    BB01665779
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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