Bibliographic Information
- Title
- "Strategic marketing"
- Statement of Responsibility
- David W. Cravens
- Publisher
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- R.D. Irwin
- 2nd ed
- Publication Year
-
- 1987
- Book size
- 24 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282268820353152
-
- NII Book ID
- BA04307814
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- ISBN
- 0256033706
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- LCCN
- 86082214
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- Web Site
- https://lccn.loc.gov/86082214
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Homewood, Ill.
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- Classification
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- LCC: HF5415.135
- DC19: 658.8/02
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- Subject
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- LCSH: Marketing -- Decision making
- LCSH: Marketing -- Management
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- Data Source
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- CiNii Books