Global marketing : contemporary theory, practice, and cases

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Bibliographic Information

Title
"Global marketing : contemporary theory, practice, and cases"
Statement of Responsibility
Ilan Alon, Eugene Jaffe with Donata Vianelli
Publisher
  • McGraw-Hill Irwin
Publication Year
  • c2013
Book size
26 cm

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Notes

Includes bibliographical references and indexes

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Details 詳細情報について

  • CRID
    1130282269006147840
  • NII Book ID
    BB14415286
  • ISBN
    9780071318204
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • New York
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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