Global marketing : contemporary theory, practice, and cases
CiNii
Available at 1 libraries
Bibliographic Information
- Title
- "Global marketing : contemporary theory, practice, and cases"
- Statement of Responsibility
- Ilan Alon, Eugene Jaffe with Donata Vianelli
- Publisher
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- McGraw-Hill Irwin
- Publication Year
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- c2013
- Book size
- 26 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
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- CRID
- 1130282269006147840
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- NII Book ID
- BB14415286
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- ISBN
- 9780071318204
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- DC23: 658.84
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- Subject
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- LCSH: Marketing
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- Data Source
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- CiNii Books