Business marketing management : a strategic view of industrial and organizational markets

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Bibliographic Information

Title
"Business marketing management : a strategic view of industrial and organizational markets"
Statement of Responsibility
Michael D. Hutt, Thomas W. Speh
Publisher
  • Dryden Press : Harcourt Brace Jovanovich College Publisher
  • 4th ed
Publication Year
  • c1992
Book size
25 cm
Other Title
  • Industrial marketing management : a strategic view of industrial and organizational markets

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Notes

Rev. ed. of: Industrial marketing management

Includes bibliographical references and indexes

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