Orienting the firm for promoting innovations : establishing a culture of innovations

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Bibliographic Information

Title
"Orienting the firm for promoting innovations : establishing a culture of innovations"
Statement of Responsibility
edited by Hubert Gatignon
Publisher
  • SAGE
Publication Year
  • 2011
Book size
24 cm

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Notes

Set ISBN for "New products and services development": 9780857020536

Includes bibliographical references

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