Mismarketing : case histories of marketing misfires

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Bibliographic Information

Title
"Mismarketing : case histories of marketing misfires"
Statement of Responsibility
Thomas L. Berg
Publisher
  • Anchor Books : Doubleday
Publication Year
  • 1971, c1970
Book size
18 cm

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Notes

Includes bibliographical references and index

"originally published in hardcover by Doubleday & Company, Inc., in 1970"--T.p. verso

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