Strategic marketing for the C-suite : a review of the research literature and its relevance to senior executives

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Bibliographic Information

Title
"Strategic marketing for the C-suite : a review of the research literature and its relevance to senior executives"
Statement of Responsibility
David Midgley
Publisher
  • now Publishers
Publication Year
  • c2015
Book size
24 cm

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Notes

Includes bibliographical references (p. 185-200)

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Details 詳細情報について

  • CRID
    1130282269095064064
  • NII Book ID
    BB20669540
  • ISBN
    9781680830569
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Boston
  • Data Source
    • CiNii Books
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