Marketing fundamentals
CiNii
Available at 5 libraries
Bibliographic Information
- Title
- "Marketing fundamentals"
- Statement of Responsibility
- Geoff Lancaster, Frank Withey, Ruth Ashford
- Publisher
-
- Butterworth-Heinemann
- Publication Year
-
- 2001-
- Book size
- 30 cm
- Series Name / No
-
- 2001-2002
- 2002-2003
- Other Title
-
- Marketing fundamentals : 2001 certificate syllabus
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Notes
"Published on behalf of the Chartered Institute of Marketing"
Includes index
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Details 詳細情報について
-
- CRID
- 1130282269099564928
-
- NII Book ID
- BA55415519
-
- ISBN
- 0750653051
- 0750657022
-
- Text Lang
- en
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
-
- Oxford
-
- Classification
-
- DC21: 658.8
-
- Subject
-
- LCSH: Marketing
-
- Data Source
-
- CiNii Books