The nature and scope of marketing research

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Bibliographic Information

Title
"The nature and scope of marketing research"
Statement of Responsibility
edited by David F. Birks and Tim Macer
Publisher
  • Routledge
Publication Year
  • 2009
Book size
24 cm

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Notes

Includes bibliographical references

Set ISBN for "Marketing research": 9780415449120, 041544912X

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