Marketing communications : a behavioral approach to men, messages, and media
Bibliographic Information
- Title
- "Marketing communications : a behavioral approach to men, messages, and media"
- Statement of Responsibility
- Edgar Crane
- Publisher
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- J. Wiley
- Publication Year
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- [1965]
- Book size
- 24 cm
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Notes
Bibliography: p. 547-558
Includes indexes
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Details 詳細情報について
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- CRID
- 1130282269139838080
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- NII Book ID
- BA18121428
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- LCCN
- 65021444
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- Web Site
- https://lccn.loc.gov/65021444
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Decision-making in marketing
- LCSH: Advertising
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- Data Source
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- CiNii Books