Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement

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Bibliographic Information

Title
"Discrete choice experiments in marketing : use of priors in efficient choice designs and their application to individual preference measurement"
Statement of Responsibility
Klaus Zwerina
Publisher
  • Physica-Verlag
Publication Year
  • c1997
Book size
24 cm
Series Name / No
  • : pbk

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