Children's perceptions, explanations and judgments of television advertising : a further exploration
CiNii
Available at 3 libraries
Bibliographic Information
- Title
- "Children's perceptions, explanations and judgments of television advertising : a further exploration"
- Statement of Responsibility
- by Scott Ward, Greg Reale, David Levinson
- Publisher
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- Marketing Science Institute
- Publication Year
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- 1972
- Book size
- 28 cm
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Notes
"This research was supported by a grant from the American Association of Advertising Agencies."
"P-60"
Bibliography: p. [19] of 2nd group
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Details 詳細情報について
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- CRID
- 1130282269201221888
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- NII Book ID
- BB00479575
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Cambridge, Mass.
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- Classification
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- LCC: HF6146.T42
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- Subject
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- LCSH: Television advertising
- LCSH: Television and children
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- Data Source
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- CiNii Books