Managing markets, segments, and customers

CiNii Available at 3 libraries

Bibliographic Information

Title
"Managing markets, segments, and customers"
Statement of Responsibility
Das Narayandas
Publisher
  • Harvard Business School Pub.
  • Ver. 1.0
Publication Year
  • c2005
Book size
4 3/4 in.
Format
computer file(optical disc)

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Notes

System requirements: Intel Pentium III (or equivalent) 650 MHz or higher clock rate; 128MB RAM; Graphics display adapter with a display resolution of 1024 x 768 and a 16-bit color depth; Creative Labs Sound Blaster (or compatible) sound card with speakers or headphones; 16X CD-ROM drive; Microsoft Windows 98/NT/2000/XP; Microsoft Windows Media Player 6.4 through 9.0; Microsoft Internet Explorer 5.0 through 6.0; Adobe Acrobat Reader 5.0

Title from disk label

"Product number 8266C"

Summary: Marketing is the management of markets, segments, and customers. Professor Das Narayandas asks you to examine how you manage each entity to produce a result that is beneficial to both you and the customer. He discusses visioning and market fit and explains why it is important to communicate the benefits to your customer and to link those benefits to the members of the decision-making unit. Managing segments involves formulating marketing strategies to analyze your customer, your competition, and your firm. Are you at the high end? The low end? Are you a market leader who must play across the entire span? Using the price/performance curve, you can make key decisions regarding your pricing and positioning strategies. Marketing strategies have a profound effect on how you organize your marketing and sales efforts. Professor Narayandas will explain why you should consider your strategies carefully before making organizational decisions

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Details 詳細情報について

  • CRID
    1130282269202920064
  • NII Book ID
    BB01830558
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • [Boston, Mass.]
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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