A nonparametric approach to perceptions-based market segmentation : applications

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Bibliographic Information

Title
"A nonparametric approach to perceptions-based market segmentation : applications"
Statement of Responsibility
Christian Buchta, Sara Dolnicar, Thomas Reutterer
Publisher
  • Springer
Publication Year
  • c2000
Book size
25 cm

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Notes

Includes bibliographical references (p. [133]-136) and index

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