Consumer behavior : building marketing strategy

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Bibliographic Information

Title
"Consumer behavior : building marketing strategy"
Statement of Responsibility
Del I. Hawkins, David L. Mothersbaugh, Roger J. Best
Publisher
  • McGraw-Hill/Irwin
  • 10th ed
Publication Year
  • c2007
Book size
27 cm.
Series Name / No
  • CD-ROM

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Notes

"10/e"

Includes bibliographies and indexes

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