Varied consumer choice behavior : a theory, some empirical results, and their practical consequences

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Bibliographic Information

Title
"Varied consumer choice behavior : a theory, some empirical results, and their practical consequences"
Statement of Responsibility
Edgar A. Pessemier and Leigh McAlister
Publisher
  • Marketing Science Institute
Publication Year
  • 1982
Book size
28 cm

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Notes

On cover: Research program. Working paper

Bibliography: p. 28.

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Details 詳細情報について

  • CRID
    1130282269239342080
  • NII Book ID
    BA21762952
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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