Mobile marketing channel : online consumer behavior

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Bibliographic Information

Title
"Mobile marketing channel : online consumer behavior"
Statement of Responsibility
Mahmud Akhter Shareef, Yogesh K. Dwivedi, Vinod Kumar
Publisher
  • Springer
Publication Year
  • c2016
Book size
24 cm

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Notes

Includes bibliographical references (p. 123-130) and index

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Details 詳細情報について

  • CRID
    1130282269270772992
  • NII Book ID
    BB21987712
  • ISBN
    9783319312859
  • Text Lang
    en
  • Country Code
    sz
  • Title Language Code
    en
  • Place of Publication
    • [Switzerland]
  • Data Source
    • CiNii Books
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