Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors

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Bibliographic Information

Title
"Causes of brand attachment and its effet on consumers' information processing, evaluations, and behaviors"
Statement of Responsibility
volume editor, Debbie MacInnis ; contributors, Bernd Schmitt, Matthew Thomson
Publisher
  • Sage
Publication Year
  • 2019
Book size
25 cm

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Notes

ISBN for subseries "C. Whan Park": 9789352808236

Includes bibliographical references

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Details 詳細情報について

  • CRID
    1130282269282743680
  • NII Book ID
    BB28379282
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Los Angeles
  • Classification
  • Subject
  • Data Source
    • CiNii Books
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