Consumer behavior and marketing strategy

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Bibliographic Information

Title
"Consumer behavior and marketing strategy"
Statement of Responsibility
J. Paul Peter, Jerry C. Olson
Publisher
  • McGraw-Hill/Irwin
  • 8th ed
Publication Year
  • c2008
Book size
27 cm
Other Title
  • Consumer behavior & marketing strategy

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Notes

Includes bibliographical references (p. 499-528) and indexes

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