Price image versus price reality : objective and subjective determinants of consumer price perception.

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Bibliographic Information

Title
"Price image versus price reality : objective and subjective determinants of consumer price perception."
Statement of Responsibility
Mai Anttila
Publisher
  • Helsinki School of Economics
Publication Year
  • 1979
Book size
21 cm
Series Name / No
  • pbk.

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Notes

Bibliography: p. 46-56

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