Database marketing : analyzing and managing customers

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Bibliographic Information

Title
"Database marketing : analyzing and managing customers"
Statement of Responsibility
Robert C. Blattberg, Byung-Do Kim and Scott A. Neslin
Publisher
  • Springer
Publication Year
  • 2008
Book size
25 cm
Series Name / No
  • : softcover

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Notes

Softcover ed. lacks series no

Includes bibliographical references (p. 801-845) and indexes

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