Marketing communications : decision-making as a process of interaction between buyer and seller
Bibliographic Information
- Title
- "Marketing communications : decision-making as a process of interaction between buyer and seller"
- Statement of Responsibility
- Edgar Crane
- Publisher
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- Wiley
- 2nd ed
- Publication Year
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- [1972]
- Book size
- 26 cm
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Notes
Bibliography: p. 471-490
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Details 詳細情報について
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- CRID
- 1130282269301960192
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- NII Book ID
- BA03841081
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- ISBN
- 0471184012
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- LCCN
- 72004505
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- Web Site
- https://lccn.loc.gov/72004505
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- LCC: HF5415
- DC: 659.1/01/9
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- Subject
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- LCSH: Decision-making in marketing
- LCSH: Advertising
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- Data Source
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- CiNii Books