Marketing management and strategy

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Bibliographic Information

Title
"Marketing management and strategy"
Statement of Responsibility
volume editor, Rajan Varadarajan ; contributors, Terry Clark ... [et al.]
Publisher
  • SAGE
Publication Year
  • 2011
Book size
25 cm

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Notes

ISBN for the subseries "Shelby D. Hunt" (set of 10 v.): 9788132105206

Includes bibliographical references

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