Handbook of research on intelligent techniques and modeling applications in marketing analytics

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Bibliographic Information

Title
"Handbook of research on intelligent techniques and modeling applications in marketing analytics"
Statement of Responsibility
Anil Kumar ... [et al.]
Publisher
  • IGI Global
Publication Year
  • c2017
Book size
29 cm
Series Name / No
  • : hardcover

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Notes

Includes bibliographical references (p. 381-417) and index

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