Bibliographic Information
- Title
- "On strategic marketing"
- Publisher
-
- Harvard Business Review Press
- Publication Year
-
- c2013
- Book size
- 21 cm
- Series Name / No
-
- : [pbk.]
- Other Title
-
- Strategic marketing
- On strategic marketing : if you read nothing else on marketing that delivers competitive advantage, read these definitive articles from Harvard Businees Review
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Notes
Includes index
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Details 詳細情報について
-
- CRID
- 1130282269438233088
-
- NII Book ID
- BB14054359
-
- ISBN
- 9781422189887
-
- LCCN
- 2012037855
-
- Web Site
- https://lccn.loc.gov/2012037855
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- Boston, Mass.
-
- Subject
-
- LCSH: Marketing -- Management
- LCSH: Strategic planning
-
- Data Source
-
- CiNii Books