Bibliographic Information
- Title
- "Marketing communications strategy"
- Statement of Responsibility
- Tony Yeshin
- Publisher
-
- Butterworth-Heinemann
- Publication Year
-
- 1995
- Book size
- 29 cm
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Notes
"Published on behalf of the Chartered Institute of Marketing."
"Diploma syllabus."
Includes index
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Details 詳細情報について
-
- CRID
- 1130282269459756416
-
- NII Book ID
- BA27116429
-
- ISBN
- 0750619899
-
- LCCN
- 95194191
-
- Web Site
- https://lccn.loc.gov/95194191
-
- Text Lang
- en
-
- Country Code
- uk
-
- Title Language Code
- en
-
- Place of Publication
-
- Oxford
-
- Classification
-
- LCC: HF5415.123
- DC20: 658.8/02
-
- Subject
-
- LCSH: Communication in Marketing
- LCSH: Marketing -- Management
-
- Data Source
-
- CiNii Books