The language of cosmetics advertising

Web Site CiNii Available at 7 libraries

Bibliographic Information

Title
"The language of cosmetics advertising"
Statement of Responsibility
Helen Ringrow
Publisher
  • This Palgrave Pivot imprint is published by Springer Nature
Publication Year
  • 2016
Book size
22 cm

Search this Book/Journal

Notes

Includes bibliographical references and index

This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires 'work' to fix its 'problems': flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives -- Backcover

Related Books

See more

Details 詳細情報について

Back to top