Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products

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Bibliographic Information

Title
"Does "country-of-origin" matter? : some findings from a cross-cultural study of consumer views about foreign products"
Statement of Responsibility
by N.G. Papadopoulos ... [et al.]
Publisher
  • Marketing Science Institute
Publication Year
  • c1987
Book size
28 cm
Other Title
  • Country-of-origin

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Notes

Bibliography: p. 38-40

On cover: Research program. Working paper

"October 1987"

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