Rethinking innovation and design for emerging markets : inside the Renault Kwid project

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Bibliographic Information

Title
"Rethinking innovation and design for emerging markets : inside the Renault Kwid project"
Statement of Responsibility
Cristophe Midler, Bernard Jullien, Yannick Lung ; preface by Carlos Ghosn
Publisher
  • CRC Press
Publication Year
  • c2017
Book size
25 cm
Series Name / No
  • : hardback

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Notes

Includes bibliographical references (p. 149-156) and index

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