Bibliographic Information
- Title
- "Consumer behavior and marketing strategy"
- Statement of Responsibility
- J. Paul Peter, Jerry C. Olson
- Publisher
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- Irwin/McGraw-Hill
- 5th ed., international ed
- Publication Year
-
- 1999
- Book size
- 26 cm
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Notes
Includes bibliographical references and indexes
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Details 詳細情報について
-
- CRID
- 1130282269568175616
-
- NII Book ID
- BA47149894
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- ISBN
- 007116703X
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- LCCN
- 98016996
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- Web Site
- https://lccn.loc.gov/98016996
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- Text Lang
- en
-
- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- Boston, Mass
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- Subject
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- LCSH: Consumer behavior
- LCSH: Marketing
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- Data Source
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- CiNii Books