Marketing management : an Asian perspective

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Bibliographic Information

Title
"Marketing management : an Asian perspective"
Statement of Responsibility
Philip Kotler ... [et al.]
Publisher
  • Pearson/Prentice Hall
  • 4th ed
Publication Year
  • c2006
Book size
28 cm

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Notes

Another author: Kevin Lane Keller, Swee Hoon Ang, Siew Meng Leong, Chin Tiong Tan

Includes bibliographical references and indexes

Details 詳細情報について

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