Bibliographic Information
- Title
- "Contemporary advertising"
- Statement of Responsibility
- Courtland L. Bovée, William F. Arens
- Publisher
-
- Irwin
- 3rd ed
- Publication Year
-
- 1989
- Book size
- 28 cm
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Notes
Bibliography: p. 1-9 (3rd group)
Includes index
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Details 詳細情報について
-
- CRID
- 1130282269591639296
-
- NII Book ID
- BA11023500
-
- ISBN
- 0256065195
-
- LCCN
- 88010302
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- Web Site
- https://lccn.loc.gov/88010302
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- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
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- Homewood, Ill.
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- Subject
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- LCSH: Advertising
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- Data Source
-
- CiNii Books