The power of co-creation : managing customer co-creation of technology-based services

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Bibliographic Information

Title
"The power of co-creation : managing customer co-creation of technology-based services"
Statement of Responsibility
Matthias Handrich
Publisher
  • Kovač
Publication Year
  • 2012
Book size
21 cm
Series Name / No
  • : pbk

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Notes

Originally presented as the author's thesis (doctoral)--EBS Universität, 2012

Includes bibliographical references (p. 121-142)

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