Motivation in advertising : motives that make people buy

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Bibliographic Information

Title
"Motivation in advertising : motives that make people buy"
Statement of Responsibility
Pierre Martineau
Publisher
  • McGraw-Hill
Publication Year
  • 1971, c1957
Book size
21 cm
Series Name / No
  • : pbk

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Notes

Bibliography: p. 203-206

Includes index

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