Bibliographic Information
- Title
- "Brand valuation"
- Statement of Responsibility
- Luc Paugam, Paul André, Henri Philippe, and Roula Harfouche
- Publisher
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- Routledge, Taylor & Francis Group
- Publication Year
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- 2016
- Book size
- 24 cm
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Notes
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130282269639143552
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- NII Book ID
- BB22072866
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- ISBN
- 9781138933828
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- LCCN
- 2016000105
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- Web Site
- https://lccn.loc.gov/2016000105
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Brand name products -- Valuation
- LCSH: Intangible property -- Valuation
- LCSH: Brand loyalty
- LCSH: Branding (Marketing)
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- Data Source
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- CiNii Books