Relationships between changes in industrial advertising and promotion expenditures and changes in market share

CiNii Available at 13 libraries

Bibliographic Information

Title
"Relationships between changes in industrial advertising and promotion expenditures and changes in market share"
Statement of Responsibility
by Paul W. Farris & Robert D. Buzzell
Publisher
  • Marketing Science Institute
Publication Year
  • c1976
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130282269673883136
  • NII Book ID
    BA1851573X
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge
  • Data Source
    • CiNii Books
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