The media handbook : a complete guide to advertising media selection, planning, research, and buying
Bibliographic Information
- Title
- "The media handbook : a complete guide to advertising media selection, planning, research, and buying"
- Statement of Responsibility
- Helen Katz
- Publisher
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- Routledge
- 5th ed
- Publication Year
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- 2014
- Book size
- 24 cm
- Series Name / No
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- : hbk
- : pbk
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Notes
Previous ed. : 2010
Includes bibliographical references and index
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Details 詳細情報について
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- CRID
- 1130282269732544128
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- NII Book ID
- BB14278072
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- ISBN
- 9780415856720
- 9780415856713
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- LCCN
- 2013028080
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- Web Site
- https://lccn.loc.gov/2013028080
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Subject
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- LCSH: Advertising media planning
- LCSH: Mass media and business
- LCSH: Marketing channels
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- Data Source
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- CiNii Books