The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations

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Bibliographic Information

Title
"The corporate reputation of multinational corporations : an analysis of consumers' perceptions of corporate reputation and its effects across nations"
Statement of Responsibility
Cathrin Huber ; with a foreword by Bernhard Swoboda
Publisher
  • Springer Gabler
Publication Year
  • c2018
Book size
21 cm

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Notes

Originally presented as the author's thesis (doctoral) -- Universität Trier, 2017

Includes bibliographical references (p. [131]-154)

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Details 詳細情報について

  • CRID
    1130282269760095360
  • NII Book ID
    BB25951783
  • ISBN
    9783658197636
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Data Source
    • CiNii Books
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