Brand constructs : the complementarity of consumer associative networks and multidimensional scaling

CiNii Available at 2 libraries

Bibliographic Information

Title
"Brand constructs : the complementarity of consumer associative networks and multidimensional scaling"
Statement of Responsibility
Geraldine R. Henderson, Dawn Iacobucci, Bobby J. Calder
Publisher
  • Marketing Science Institute
Publication Year
  • 1998
Book size
28 cm

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Notes

"Working paper"--T.p.

Bibliography: p. 51-55

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Details 詳細情報について

  • CRID
    1130282269818192384
  • NII Book ID
    BA42129390
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • Cambridge, Mass.
  • Data Source
    • CiNii Books
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