Contemporary marketing thought : 1977 educator's proceedings

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Bibliographic Information

Title
"Contemporary marketing thought : 1977 educator's proceedings"
Statement of Responsibility
edited by Barnett A. Greenberg and Danny N. Bellenger
Publisher
  • American Marketing Association
Publication Year
  • c1977
Book size
28 cm

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Notes

Papers presented at the symposium sponsored by the American Marketing Association and held Aug. 7-10, 1977

Includes bibliographies and indexes

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