Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix

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Bibliographic Information

Title
"Validation of mother-child purchase influence frequency reports by the multitrait-multimethod matrix"
Statement of Responsibility
by Ronald Faber & Scott Ward
Publisher
  • Marketing Science Institute]
Publication Year
  • 1975
Book size
28 cm

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Details 詳細情報について

  • CRID
    1130282269872337280
  • NII Book ID
    BA21023201
  • Text Lang
    en
  • Country Code
    us
  • Title Language Code
    en
  • Place of Publication
    • [Cambridge
  • Data Source
    • CiNii Books
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