Bibliographic Information
- Title
- "Advertising theory"
- Statement of Responsibility
- edited by Shelly Rodgers and Esther Thorson
- Publisher
-
- Routledge
- Publication Year
-
- 2012
- Book size
- 24 cm
- Series Name / No
-
- : hbk
- : pbk
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Notes
Includes bibliographical references and index
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Details 詳細情報について
-
- CRID
- 1130282269873881856
-
- NII Book ID
- BB08853981
-
- ISBN
- 9780415886611
- 9780415886628
-
- LCCN
- 2011027396
-
- Web Site
- https://lccn.loc.gov/2011027396
-
- Text Lang
- en
-
- Country Code
- us
-
- Title Language Code
- en
-
- Place of Publication
-
- New York
-
- Subject
-
- LCSH: Advertising
-
- Data Source
-
- CiNii Books