Bibliographic Information
- Title
- "Strategic marketing channel management"
- Statement of Responsibility
- Donald J. Bowersox, M. Bixby Cooper
- Publisher
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- McGraw-Hill
- International ed.
- Publication Year
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- c1992
- Book size
- 24 cm
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Notes
Includes bibliographical references (p. 458-459) and index
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Details 詳細情報について
-
- CRID
- 1130282269880929920
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- NII Book ID
- BA27622526
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- ISBN
- 0071129162
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- LCCN
- 91035022
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- Web Site
- https://lccn.loc.gov/91035022
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- Text Lang
- en
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- Country Code
- us
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- Title Language Code
- en
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- Place of Publication
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- New York
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- Classification
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- LCC: HF5415.129
- DC20: 658.8/4
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- Subject
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- LCSH: Marketing channels -- Management
- LCSH: Business logistics
- LCSH: Physical distribution of goods
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- Data Source
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- CiNii Books