Online channel integration : value creation and customer reactions in online and physical stores

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Bibliographic Information

Title
"Online channel integration : value creation and customer reactions in online and physical stores"
Statement of Responsibility
Jochen Binder
Publisher
  • Springer Gabler
Publication Year
  • c2014
Book size
21 cm

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Notes

Includes bibliographical references (p. 232-262)

"Dissertation Universität St. Gallen, Schweiz, 2014"--T.p. verso

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Details 詳細情報について

  • CRID
    1130282269884193920
  • NII Book ID
    BB16957993
  • ISBN
    9783658045722
  • Text Lang
    en
  • Country Code
    gw
  • Title Language Code
    en
  • Place of Publication
    • Wiesbaden
  • Classification
  • Data Source
    • CiNii Books
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