Online channel integration : value creation and customer reactions in online and physical stores

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Bibliographic Information

Title
"Online channel integration : value creation and customer reactions in online and physical stores"
Statement of Responsibility
Jochen Binder
Publisher
  • Springer Gabler
Publication Year
  • c2014
Book size
21 cm

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Notes

Includes bibliographical references (p. 232-262)

"Dissertation Universität St. Gallen, Schweiz, 2014"--T.p. verso

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