Online channel integration : value creation and customer reactions in online and physical stores
CiNii
Available at 5 libraries
Bibliographic Information
- Title
- "Online channel integration : value creation and customer reactions in online and physical stores"
- Statement of Responsibility
- Jochen Binder
- Publisher
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- Springer Gabler
- Publication Year
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- c2014
- Book size
- 21 cm
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Notes
Includes bibliographical references (p. 232-262)
"Dissertation Universität St. Gallen, Schweiz, 2014"--T.p. verso
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Details 詳細情報について
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- CRID
- 1130282269884193920
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- NII Book ID
- BB16957993
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- ISBN
- 9783658045722
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- Text Lang
- en
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- Country Code
- gw
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- Title Language Code
- en
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- Place of Publication
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- Wiesbaden
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- Classification
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- DC23: 658.87
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- Subject
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- LCSH: Marketing channels
- LCSH: Electronic commerce
- LCSH: Consumer satisfaction
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- Data Source
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- CiNii Books