E-commerce : a platform for integrated marketing : case study on U.S. retailing

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Bibliographic Information

Title
"E-commerce : a platform for integrated marketing : case study on U.S. retailing"
Statement of Responsibility
Inga D. Schmidt, Thomas Döbler, Michael Schenk
Publisher
  • Lit
  • [2nd ed.]
Publication Year
  • [2002]
Book size
22 cm

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Notes

Includes bibliographical references (p. 195-203)

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